Why Use Call Tracking?
Introduction to Call Tracking
When a customer calls you, it is important to find out which marketing campaign has led to this phone call – whether it comes from your pay per click campaign or the postcards you send.
With call tracking, you can gain insight into what campaigns are working for your business.
Call tracking works by assigning a free or local tracking phone number to each of your campaigns so when a campaign converts to a call, you will know exactly which campaign prompted that phone call. You can use this information to better allocate your marketing budget to get the most profitable results for you.
If you know which campaigns work for you, you can spend your marketing money more effectively.
By tracking your incoming calls you can identify the marketing channels that make your phone ring and generate more income. It is all about knowing who is calling and how they discovered you.
Call tracking is not only used for your pay per click campaigns, but it can also measure the phone calls you receive from your offline marketing efforts, including direct mail, newspaper, radio, TV, printed brochures, direct mail, email, YouTube, Google Places, Facebook, billboards, and your website.
Call Tracking and Analytics prove and Improve Marketing ROI.
American Businesses are getting thousands and thousands of sales call every day thanks to Smartphone adoption and Mobile Search. These are highly converting calls and, for example, convert 10 times better than leads generated from email campaigns. This is why it is so important that you can track these phone calls back to their source and find out which campaigns work and which ones don’t so you can keep those highly converting calls coming.
The bottom line is that you are now able to accurately see how well your advertising and marketing is working. You are also able to set more sales and service appointments. It doesn’t get any better than that!
Stop guessing where your phone leads are coming from. Use different tracking phone numbers for each of your online and offline marketing campaigns and know exactly where your calls are coming from.
Our marketing agency can provide you with a unique platform that gives all the features you need for Call Tracking, call conversion, automatic response, voice mail, and much more. It has everything you need to make every phone call count! To find out what we can do for you, please contact us.
